Whatever you are promoting, having a blog and connecting to a social network is a logical move. Once you begin a social network, it becomes impossible to resist. In promoting your blog posts, concentrate on promoting and linking to your actual profile. The simplest way to align with your profile is to use simple text or image links pointing to your most frequently used social networks. This can be done manually with some HTML tweaks, but for better results use a blog plug-in which connects your social network directly from your blog.